'Taste It!'

Mayer, Ruth

'Taste It!'

American Advertising, Ethnicity, and the Rhetoric of Nationhood in the 1920s

dc.bibliographicCitation.firstPage	131	en_US
dc.bibliographicCitation.issue	1	en_US
dc.bibliographicCitation.lastPage	141	en_US
dc.bibliographicCitation.volume	43	en_US
dc.contributor.author	Mayer, Ruth
dc.date.accessioned	2022-07-21T09:24:26Z
dc.date.available	2022-07-21T09:24:26Z
dc.date.issued	1998	en_US
dc.description.abstract	This essay explores the analogies between the apparently most controversial discourses of consumer culture and ethnicity in the 1920s. In both discourses, the imagery of commemoration is of focal importance, and both shift from personal recollection to collective memory and ultimately evoke sensuous experience as an ideal and all-inclusive approach to a national/ethnic past. By emphasizing sensation over reflection and ephiphany over personal experience, both discourses subtly devaluate the need for individual recollection, replacing an actual past with its mythical image, an image which eventually renders personal experience superfluous - so that forgetting the actual past becomes a prerequisite for a 'true' memory of national/ethnic values.	en_US
dc.identifier.uri	http://resolver.sub.uni-goettingen.de/purl?fidaac-11858/2168
dc.language.iso	eng	en_US
dc.relation.issn	0340-2827	en_US
dc.relation.journal	Amerikastudien/American Studies	en_US
dc.rights	L::CC BY-NC 4.0	en_US
dc.subject.ddc	ddc:810	en_US
dc.subject.field	americanstudies	en_US
dc.subject.field	mediastudies	en_US
dc.subject.field	culturalstudies	en_US
dc.subject.field	literarystudies	en_US
dc.title	'Taste It!'	en_US
dc.title.alternative	American Advertising, Ethnicity, and the Rhetoric of Nationhood in the 1920s	en_US
dc.title.specialissue	Media and Cultural Memory	en_US
dc.type	article	en_US
dc.type.version	acceptedVersion	en_US
dspace.entity.type	Publication