Short and Long-Term Effects of Disruptive Animal Rights Protest

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dc.bibliographicCitation.issue1
dc.bibliographicCitation.volume12
dc.contributor.authorOstarek, Markus
dc.contributor.authorKlein, Lennart
dc.contributor.authorRogers, Cathy
dc.contributor.authorOzden, James
dc.contributor.authorThomas-Walters, Laura
dc.date.accessioned2025-08-11T11:31:28Z
dc.date.available2025-08-11T11:31:28Z
dc.date.issued2025
dc.date.updated2025-07-17T16:44:56Z
dc.description.abstractThe climate crisis requires transformational changes to our food systems, which contribute around one third of anthropogenic greenhouse gas emissions. Animal rights activists try to draw attention to this issue through direct action campaigns. However, it remains largely unknown how these disruptive protests affect public opinion. We conducted the first in-depth investigation of the short and long-term effects of a disruptive animal rights protest, Animal Rising’s protest at the UK Grand National horse race. We found that immediately after the protest, respondents’ awareness of the action was linked with more negative attitudes towards animals. However, these negative effects dissipated after six months, suggesting that high-profile disruptive protests trigger short-term emotional reactions that fade over time. Cross-sectional comparisons revealed overall positive shifts in attitudes towards animals over the six-month period. We also found that the protest triggered a sharp increase in media and public attention, as well as mobilization for the protest group. This evaluation suggests that an initial emotional backfire effect of disruptive animal rights protest might be a necessary short-term setback in the general direction of a progressive shift to how society thinks about animals.
dc.identifier.doi10.1057/s41599-025-05365-y
dc.identifier.urihttp://resolver.sub.uni-goettingen.de/purl?fidaac-11858/3627
dc.language.isoeng
dc.relation.journalHumanities and Social Sciences Communications
dc.rightsCC BY-NC-ND 4.0
dc.subject.ddcddc:070
dc.subject.fieldbritishstudies
dc.subject.fieldenvironmentalstudies
dc.subject.fieldenglishstudies
dc.subject.fieldmediastudies
dc.titleShort and Long-Term Effects of Disruptive Animal Rights Protest
dc.typearticle
dc.type.versionpublishedVersion
dspace.entity.typePublication

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