Cultural Differences in the Perception of (Self-)Sexualizing Instagram Content and Their Associations with Sexism and Self-Sexualization Tendencies

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dc.bibliographicCitation.firstPage1548
dc.bibliographicCitation.issue4
dc.bibliographicCitation.lastPage1567
dc.bibliographicCitation.volume28
dc.contributor.authorPlieger, Thomas
dc.contributor.authorGroote, Olivia
dc.contributor.authorHartstein, Alena
dc.contributor.authorFotiadis, Roya
dc.contributor.authorGriesberg, Mona Corinna
dc.contributor.authorOnwubiko, Stephanie
dc.contributor.authorPöttgen, Katja
dc.contributor.authorSever, Gamze
dc.contributor.authorReuter, Martin
dc.date.accessioned2025-02-21T14:42:23Z
dc.date.available2025-02-21T14:42:23Z
dc.date.issued2024
dc.date.updated2025-01-26T02:52:18Z
dc.description.abstractThe use of social networking sites is associated with objectification tendencies of the self and others. However, only few studies investigate how users actually perceive sexualizing content on Instagram. In a recent study, we showed that perceiving sexy Instagram posts as appropriate and less revealing goes along with self-sexualization in German participants and that Instagram users tend to be more sexist than non-users. The present study aimed to replicate these findings in a cross-nations study to test for cultural differences. We asked N = 2055 persons from six different countries (Germany, Spain, United States, Italy, Turkey, and South Africa) to rate sexy Instagram posts with respect to revealing clothing, appropriateness, and attractiveness and collected self-report data on sexism, enjoyment of sexualization, and Instagram usage behavior. Our results show associations between the perception of the presented posts as appropriate, sexism, and self-sexualizing tendencies in all countries. Strength of the associations are mainly the same across all countries. Participants from Spain, the U.S., and Italy reported the lowest sexism scores and the most liberal ratings for the presented photos. We find no substantial main effect of mere Instagram use on sexism or photo ratings. The results suggest that Instagram use does not necessarily alter the perception of sexualized stimuli, but that greater appreciation of self-sexualizing others goes along with self-sexualization. This effect seems to be culturally invariant. The found mean differences between countries are plausible, but future studies should aim to obtain representative samples to allow serious assumptions about cultural effects.
dc.description.sponsorshipOpen Access funding enabled and organized by Projekt DEAL.
dc.description.sponsorshipRheinische Friedrich-Wilhelms-Universität Bonn (1040)
dc.identifier.doi10.1007/s12119-023-10192-x
dc.identifier.urihttp://resolver.sub.uni-goettingen.de/purl?fidaac-11858/3294
dc.language.isoeng
dc.relation.issn1095-5143
dc.relation.journalSexuality & Culture
dc.rightsL::CC BY 4.0
dc.subject.ddcddc:070
dc.subject.ddcddc:305
dc.subject.fielddigitalhumanities
dc.subject.fieldgenderstudies
dc.subject.fieldmediastudies
dc.subject.fieldanglophoneliterature
dc.subject.fieldculturalstudies
dc.subject.fieldamericanstudies
dc.titleCultural Differences in the Perception of (Self-)Sexualizing Instagram Content and Their Associations with Sexism and Self-Sexualization Tendencies
dc.title.alternativeEvidence from Six Countries
dc.typearticle
dc.type.versionpublishedVersion
dspace.entity.typePublication

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